Sanitary Napkin Market Size, Development, Key Opportunity, Application & Forecast to 2023

The global sanitary napkin market is expected to register a double-digit CAGR of 5.2% by 2023. The market displays an upward trend exhibiting some positive remarks about the variables in the market. Revenue growth is projected to be comparatively high in this period resulting into a higher production and consumption. The key players in the market have adopted strategic alliances for merger & acquisitions.

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Sanitary napkin market is driven by factors such as rise in awareness and innovations in product design, NGO activities for parental awareness pertaining to hygiene in menstrual periods and the effective use of sanitized napkins. In addition, increase in the demand for sanitized products in the developing regions trigger the market growth. Rise in mortality rate due to ovarian cancers also calls for sanitary napkins. However, low awareness, traditions and false beliefs pertaining to the use of sanitary pads are likely to disturb the market growth in the forecast period.
Based on type, the sanitary napkin market is segmented as panty liner and menstrual pad. Menstrual pad is expected to account for a greater market share in the forecast period owing to the necessity and popularity.

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Geographical segmentation for sanitary napkin market comprises North America, South America, Europe, Asia-Pacific, Middle East and Africa. Asia-Pacific sanitary napkin market is likely to receive an overwhelming response due to rise in cancer cases owing to female hygiene. MEA market also gains a higher traction due to the rise in awareness about female mortality and effective use of sanitary pads. On the contrary, North American and European markets are expected to gain a significant rise in the global market due to the presence of manufacturing sector and innovative approach adopted by producers for product deliver the product.
The key players in the sanitary napkin market include Hengan International Group, Kimberly-Clark Corporation, Kao Corporation, Procter & Gamble and Edgewell Personal Care Company.

Table of Contents

Part 1. Exclusive Summary

Part 2. Methodology
2.1 Research Methodology
2.2 Geographic Scope
2.3 Years Considered

Part 3. Introduction
3.1 General Information
3.2 Product Types
3.3 Manufacturing Process

Part 4. Competitive Landscape
4.1 Global Sanitary Napkin Market, by Volume 2013-2018
4.1.1 Overview
4.1.2 Global Sanitary Napkin Market, by Volume, by Company
4.1.3 Top 3 Companies by Volume Share
4.2 Global Sanitary Napkin Market, by Revenue 2013-2018
4.2.1 Overview
4.2.2 Global Sanitary Napkin Market, by Revenue, by Company
4.2.3 Top 3 Companies by Revenue Share

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