Tuesday 19 March 2019

Mouthwash Market Overview with Qualitative analysis, Competitive landscape & Forecast 2023

Global Mouthwash Market is anticipated to grow significantly in the years to come due to rise in demand for mouthwashes that contain natural ingredients and increasing demand for alcohol-free mouthwashes. Mouthwash, apart from cleaning, helps to freshen breathe, reduce or prevents gingivitis, reduces plaque (forming of bacteria) and prevents tooth decay and bad breathe.
Mouthwash market is driven by factors like increasing awareness among consumers for dental hygiene, growth in spending power of consumers, and increase in demand for mouthwashes from developed regions. Moreover, increasing recommendations from dental physicians around the globe are fueling the growth of mouthwash market. However, rise in preference for primary oral care, slow adoption by developing economies due to low awareness about dental care and hygiene are restricting the growth of the market.

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Nevertheless, the introduction of flavored and herbal mouthwashes are expected to bring opportunities to the mouthwash market. Additionally, increase in demand for specific requirements is expected to drive the market growth. Mouthwash market is categorized on the basis of type, distribution channel, end user, and geography. On the basis of type, the market is divided into fluoride antiseptic mouthwash and natural antiseptic mouthwash. Natural antiseptic mouthwash segment is expected to lead the market since it contains safer ingredients in comparison to other types.
Based on distribution channel, mouthwash market is split into convenience stores, supermarket & hypermarkets and online portals. Supermarkets and hypermarkets segment holds larger share of mouthwash market due to increasing preference of consumers worldwide. On the end user, the market is bifurcated into commercial, household and clinics. Household, followed by clinics, is expected to grow at a faster rate due to increasing use in the domains.

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Geographically, mouthwash market is segmented as North America, South America, Europe, Asia Pacific and Middle East & Africa. North America is expected to dominate the mouthwash market owing to increasing penetration and high adoption rate. The prominent participants in the mouthwash market include Listerine, Colgate Palmolive, ACT, Johnson & Johnson, Crest, P&G, Plax, CloSYS, Smart Mouth, Philips, and TheraBreath.

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